Privacy Policy

Last updated: 15 October 2026

This Privacy Policy explains how ELDuxe Private Limited (“ELDuxe”, “we”, “us” or “our”) collects, uses and shares information when you visit elduxe.com, place an order, contact us or subscribe to our updates. It is written for our India-focused online store.

1. Who we are

ELDuxe Private Limited operates this website from Delhi, India. For privacy questions or requests, contact our Privacy & Grievance Contact at support@elduxe.com. Our postal location is Delhi, India 110001.

2. Information we collect

Depending on how you use the website, we may collect:

  • Contact and delivery details: name, email address, telephone number, billing and shipping address.
  • Order and account details: items viewed or purchased, order status, returns, customer-service messages, account details and preferences.
  • Payment information: payment method, transaction reference and payment status. The bank or payment provider you choose handles payment credentials such as card details, UPI PINs and one-time passwords; never send us your PIN or OTP.
  • Messages and marketing choices: information you provide through contact, review or newsletter forms, and whether you wish to receive promotional messages.
  • Device and usage information: IP address, browser and device details, pages visited, referral information and interactions with the site. Cookies and similar tools may record cart or session activity and, where enabled, analytics or advertising events.

3. How we use information

We use information to accept and fulfil orders, take payment, arrange delivery, provide customer support, manage accounts and returns, keep the site working, protect against fraud or misuse, understand site performance, and meet legal or accounting requirements. If you choose to receive marketing, we may use your contact details to send product news and offers. You can opt out at any time.

4. Cookies and similar technologies

Our website uses essential cookies and similar technologies to support functions such as the shopping cart, checkout, security and remembering preferences. Analytics or advertising tools may also be used to measure visits and campaigns. Where enabled, Meta/Facebook integrations may receive browser or device identifiers and events such as product views or cart activity for measurement or advertising.

You can manage or block cookies through your browser or device settings and use the privacy controls offered by advertising platforms. Blocking essential cookies may affect cart, account or checkout features.

5. When we share information

We share only what is needed to operate the store and provide services, with appropriate service providers such as:

  • payment providers, banks and payment networks to process transactions;
  • courier and logistics partners, including Shiprocket where used for an order, to deliver purchases and handle shipment updates;
  • website hosting, security, customer-support and email or marketing providers that help run the store or communicate with you;
  • analytics and advertising partners, including Meta/Facebook tools where enabled, to measure site activity or campaigns; and
  • government, regulatory or law-enforcement authorities when disclosure is required by law or needed to protect people, the site or our legal rights.

These providers may process information under their own privacy notices and service arrangements. We do not authorise service providers to use order information for their own unrelated purposes.

6. Payments and third-party links

Payments are handled by the payment method or provider shown at checkout. We receive the information needed to confirm and reconcile a transaction, such as its status and reference. A third-party site or payment service may have its own privacy policy and security practices. Links to other websites are not controlled by ELDuxe.

7. Retention and processing locations

We keep information only for as long as reasonably needed for the purposes described here, including completing orders, handling returns or disputes, maintaining business and tax records, preventing fraud and meeting legal obligations. The period depends on the type of information and the reason we hold it. When information is no longer needed, we take reasonable steps to delete or de-identify it, subject to lawful retention requirements.

Our service providers may process information in India or other locations where their systems operate. Any such processing or transfer will be handled in accordance with applicable Indian law.

8. Your choices and privacy requests

You can unsubscribe from promotional emails using the unsubscribe option in the message or by emailing support@elduxe.com with “Unsubscribe” in the subject. You may also contact us to ask about personal information associated with your account or order, request a correction or deletion where appropriate, or raise a privacy concern. We may ask for reasonable information to verify your identity before acting. We may need to retain some records where the law requires it or they are needed to complete an order or resolve a dispute.

India’s Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025 have phased commencement dates. We will apply the relevant statutory rights and obligations from their notified effective dates and update this notice when required. See the DPDP Act, 2023 and the DPDP Rules, 2025.

9. Security

We use reasonable administrative and technical safeguards to protect information. No website, internet connection or storage system can be guaranteed completely secure. Please use a strong password for your account and contact us promptly if you believe it has been misused.

10. Children

This store is intended for adults. We do not knowingly seek personal information directly from children. If you believe a child has provided information to us, please email support@elduxe.com so we can review the request.

11. Complaints and contact

For a privacy request or complaint, email support@elduxe.com with “Privacy Request” in the subject and include the email or order reference needed to locate your information. Our Privacy & Grievance Contact at ELDuxe Private Limited will review it. For consumer complaints covered by the Consumer Protection (E-Commerce) Rules, 2020, we will acknowledge the complaint within 48 hours and seek to resolve it within one month, as required by those Rules. The Department of Consumer Affairs lists the Consumer Protection (E-Commerce) Rules, 2020.

12. Changes to this policy

We may update this page when our practices or applicable law changes. The “Last updated” date above shows when the current version was posted.